Personality Traits In Professional Services Marketing, De James B. Weitzul. Editorial Abc-clio En Inglés

Descripción

Personality Traits in Professional Services Marketing" by James B. Weitzul is a compelling exploration into the intersection of psychology and marketing within the realm of professional services. Published by the reputable ABC-CLIO, this hardback edition is an essential read for marketers, psychologists, and business professionals alike. Spanning 184 pages, the book delves into how personality traits can influence marketing strategies and client relationships in the professional services sector. Written in clear, accessible English, it provides valuable insights for an international audience. The book's ISBN 9780899308777 ensures easy reference for academics and practitioners seeking to enhance their understanding of the human elements that drive successful marketing in a professional context.