Campaigning To The New American Electorate : Advertising To, De Marisa Abrajano. Editorial Stanford University Press En Inglés

Descripción

Discover the transformative impact of political advertising on the evolving American electorate with 'Campaigning to the New American Electorate: Advertising to.' Authored by the insightful Marisa Abrajano and published by the prestigious Stanford University Press, this hardback edition delves into the nuances of voter behavior and engagement in the English language. Spanning 210 pages, the book offers a comprehensive analysis of how advertising strategies are being tailored to resonate with a diverse and changing population. With an ISBN of 9780804768955, this seminal work is essential for political scientists, campaigners, and anyone interested in the dynamics of modern electoral politics. It is a critical resource that sheds light on the power of communication in shaping political outcomes.